Understanding Trial-to-Paid Conversion Cliffs: Cohort Metrics and Retention
Why free trial users churn at Day 7 or Day 14, and how to analyze trial engagement telemetry to improve long-term subscriber retention.
Field Notes & Guides
In-App Purchase Analytics & Funnel Insights
Technical analyses, diagnostic teardowns, and empirical insights on paywall conversion mechanics, telemetry accuracy, and pricing spread in mobile applications.
Five Common Event Taxonomy Pitfalls in Mobile IAP Tracking
Technical analysis of the five most frequent instrumentation mistakes that lead to discrepancies between store financial reports and event analytics.
Optimizing SKU Tier Spread: Balancing Consumables and Duration Ladders
How to structure consumable currency packs and subscription duration spreads to prevent SKU cannibalization and maximize lifetime value.
Diagnosing Subscription Drop-Off Points in Mobile Onboarding
An analytical breakdown of why prospective subscribers abandon in-app paywalls during initial onboarding flows, and how to isolate friction points.